ANGEL HEART PR : Getting Charity Celebrity

In a competitive market-place, is your charity not getting the kind of stand out you deserve? Are you struggling to get the celebrity support your cause needs to take it to the next level?

In an increasingly celebrity-obsessed world, finding and keeping famous faces to support your cause is possibly the most potent way of modern charities to create media exposure, and increase support and income.

However, with hundreds of thousands of charities out there and only a handful of famous faces, it’s not easy to speak to the right kind of celeb for your charity, let alone convince them to support you over others.

Our unique Charity Celebrity Getting service takes this stress away from you, as our award-winning celebrity liaison PRs utilise our network of celebrities and agents to provide you with the showbiz support you deserve.

So whether you’re looking for celebs for award ceremonies, or someone to support a fundraising initiative, simply brief us on the kind of person you want, and we’ll do the rest!

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Copywriting for SUARA PALESTIN

ANGEL HEART PR worked with SUARA PALESTIN to write the copy for a range of marketing materials, including a leaflet for volunteers (pictured) and SUARA PALESTIN bulletine.

*leaflets

ANGEL HEART PR has helped them produce a volunteering leaflet and an informational leaflet for their leaflets & bulletine. ANGEL HEART PR worked on the design and content for both leaflets, explaining the impact of their work clearly and concisely. SUARA PALESTI also interviewed volunteers to provide human interest stories for use in the volunteering leaflet.

*SUARA PALESTIN BULLETIN

"Suara Palestin was extremely careful in gathering our information and established excellent relationships with staff and volunteers in the course of preparing the bulletin and information leaflets. Angel Heart PR was able to source high quality, royalty-free photographs for us, which kept our costs down,"-Suara Palestin Admin.

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How PR can help your fundraising

ANGEL HEART PR understands just how important fundraising is for charities that rely on voluntary donations to fund their work. Getting those essential donations coming in can make a real difference.

We have a history of working with charities to promote their fundraising and garner media coverage which can go a long way to helping your funders understand what your charity stands for.

Our public relations strategy, drawn up with your targets in mind, will aim to inform possible funders about your work. We aim to do this alongside your fundraising department, so that the public see your message and understand how their support can help your beneficiaries.

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CSR Programme : Road Safety Programme by PLUS malaysia

Road Safety Programme by PLUS Malaysia

28 April 2012

Public Relations and Media Co-ordinator

• Pitching radio, print and television stories
• Organising media launches
• Responding to media queries and requests for interviews
• Training communications staff
• Writing media releases
• Planning national media strategy
• Writing speeches
• High level reporting to CEO and Head of Communications

“Selamat di Jalan” Road Safety Programme

PLUS Malaysia Sdn Bhd (PMSB) promotes the “Selamat di Jalan” programme, which aims to educate and promote road safety awareness amongst school children with the involvement of PLUS staff as the driving force behind the programme.

The rationale behind “Selamat di Jalan”

• The phrase originates from “Selamat Jalan” which means “Have a Safe Journey”. It evokes the feeling of wellbeing, care and concern as well as projects a positive message to the public.

• At the same time, the phrase also cautions people to be safe and take responsibility for their actions on the road.

• The paraphrasing “Selamat di Jalan” will therefore further associate PMSB with safety. The constant reinforcement of the message demonstrates that PMSB is indeed very serious about the safety of all road users.

• Road Safety Education is a life-long process and should begin with the young in schools, so that safety becomes ingrained into youth culture.

• As such, our main target recipients are school children between the age of 10 to 15 years old:

Primary school: Standard 4 to 6
Secondary school: Form 1 to 3

• As outlined in the Silver Book, CSR programmes should target under served and under developed markets and communities. Thus the selected schools will be chosen from rural and sub-urban areas throughout the country, especially those within the PLUS section office locations.

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