Road Safety Programme by PLUS Malaysia
28 April 2012Public Relations and Media Co-ordinator
- Pitching radio, print and television stories
- Organising media launches
- Responding to media queries and requests for interviews
- Training communications staff
- Writing media releases
- Planning national media strategy
- Writing speeches
- High level reporting to CEO and Head of Communications
“Selamat di Jalan” Road Safety Programme
PLUS Malaysia Sdn Bhd (PMSB) promotes the “Selamat di Jalan” programme, which aims to educate and promote road safety awareness amongst school children with the involvement of PLUS staff as the driving force behind the programme.
The rationale behind “Selamat di Jalan”
- The phrase originates from “Selamat Jalan” which means “Have a Safe Journey”. It evokes the feeling of wellbeing, care and concern as well as projects a positive message to the public.
- At the same time, the phrase also cautions people to be safe and take responsibility for their actions on the road.
- The paraphrasing “Selamat di Jalan” will therefore further associate PMSB with safety. The constant reinforcement of the message demonstrates that PMSB is indeed very serious about the safety of all road users.
- Road Safety Education is a life-long process and should begin with the young in schools, so that safety becomes ingrained into youth culture.
- As such, our main target recipients are school children between the age of 10 to 15 years old:
Primary school: Standard 4 to 6
Secondary school: Form 1 to 3
- As outlined in the Silver Book, CSR programmes should target under served and under developed markets and communities. Thus the selected schools will be chosen from rural and sub-urban areas throughout the country, especially those within the PLUS section office locations.
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