CSR Programme : Road Safety Programme by PLUS malaysia

Road Safety Programme by PLUS Malaysia

28 April 2012

Public Relations and Media Co-ordinator

Pitching radio, print and television stories
Organising media launches
Responding to media queries and requests for interviews
Training communications staff
Writing media releases
Planning national media strategy
Writing speeches
High level reporting to CEO and Head of Communications

“Selamat di Jalan” Road Safety Programme

PLUS Malaysia Sdn Bhd (PMSB) promotes the “Selamat di Jalan” programme, which aims to educate and promote road safety awareness amongst school children with the involvement of PLUS staff as the driving force behind the programme.

The rationale behind “Selamat di Jalan”

The phrase originates from “Selamat Jalan” which means “Have a Safe Journey”. It evokes the feeling of wellbeing, care and concern as well as projects a positive message to the public.

At the same time, the phrase also cautions people to be safe and take responsibility for their actions on the road.

The paraphrasing “Selamat di Jalan” will therefore further associate PMSB with safety. The constant reinforcement of the message demonstrates that PMSB is indeed very serious about the safety of all road users.

Road Safety Education is a life-long process and should begin with the young in schools, so that safety becomes ingrained into youth culture.

As such, our main target recipients are school children between the age of 10 to 15 years old:

Primary school: Standard 4 to 6
Secondary school: Form 1 to 3

As outlined in the Silver Book, CSR programmes should target under served and under developed markets and communities. Thus the selected schools will be chosen from rural and sub-urban areas throughout the country, especially those within the PLUS section office locations.

Charity or CSR on Social Media

Social Media

One reason why Social Media is one of the fastest growing ways to communicate with a target audience, is that it is free! This is great news for organizations with limited budgets, however, because the Social Media scene is changing so rapidly it can be confusing. So if you are frightened by facebook, terrified of twitter, lost on Linked-In or yet to take advantage of You Tube then contact ANGEL HEART PR for a basic Social Media package to help get you started.

The Social Media starter package includes:

Creation of a company facebook page, twitter feed and Linked-In profile and You Tube Channel
Initial facebook, twitter & Linked-In posts
Training so your staff can update the Social Media Sites and grow followers
Social Media telephone support

For further information on ANGEL HEART PR's Social Media Starter Package please contact Elly Suraya Azman on 603-4270 3464

ANGEL HEART PR : Organizing Charity Events

The Pink Charity Run
Date: 30 October 2011 (188 days ago)
Venue: Harbour Place, Malaysia
Distance: 5km, 10km
Website: http://www.themarathonshop.com.my/events/pinkcharityrun2011/

*A sea of people in pink

*The performers are breast cancer survivors, strong women

*This is where the marathoners will go to after they finish the race, to register their numbers, according to their categories

*The finishing line, looking through the list of sponsors, explains the bunch of goodies in that pink bag

*Medal for winners

how ANGEL HEART PR do?

Step 1

Assemble a steering committee to outline the broad goals of the project. The job of the committee is to approve the general parameters of the event, what charity or charities should benefit, and what roles each committee member will play going forward.

Step 2

Choose a fund-raising model. We either charge an entry fee for each participant or allow participants to collect individual sponsors who commit to donations at the completion of the event. Set a minimum level of sponsored donations for each participant.

Step 3

Contact organizations who have sponsored charity walk-athons or walk/run race. Use their contact lists to get in touch with companies who provide seating and scaffolding, any necessary sound equipment and insurance. Enter into contracts with these vendors for their event.

Step 4

Call the charities that will benefit from the event, and use any resources they may be able to offer. They might agree to supply the printing for brochures or logo t-shirts to give the participants. We'll need to minimize the costs of the event in order to maximize the final donation tally, so using existing charity resources is a good first step.

Step 5

Outline a route, and then contact local law enforcement to work out the necessary permits. You may also need to involve homeowners' associations if your event passes through residential neighborhoods. Secure the permits and permission for a long enough period to set up, complete and break down the event.

Step 6

Visit any businesses along the route, and ask them to donate merchandise or money in exchange for a mention on signage or in printed material.

Step 7

Schedule deliveries on the day of the event well in advance of the start time. Bleachers, scaffolding, a start/finish line, signage and concessions should be set up and ready a minimum of one hour before the start of the event.

Website & social media development by ANGEL HEART PR

ANGEL HEART PR is proud to help developing charity websites & social media network like 'HATI' at http://www.hati.org.my, so that they can better reach donors and continue to raise awareness.

*Hati.org.my official website

Hati.org.my is a non-profit web-portal on Malaysian charities, non-profit non-governmental organisations and underprivileged communities. We hope that one day HATI will be the “central station” for all things community related, where charities, NGOs, under-privileged communities, donors, sponsors and support groups can link up effectively.

*Hati.org.my official facebook

*Hati.org.my twitter page

We provide information on charities and non-profit organisations in Malaysia online. We enable smaller charities to be highlighted, particularly those who are too busy caring for their dependents and therefore have little time to publicise their needs.
We promote volunteerism in Malaysia to encourage the spirit of caring and connecting with the under-privileged.
In the future ,we hope that Hati.org.my will be a central information exchange where NGOs, charities, support groups, donors, sponsors and volunteers can communicate with each other, and work towards the common cause of helping the less-privileged.

Why Use PR?

Why use PR? Because it is good for your charity

Public relations is essential because it helps a charity promote its services, which in turn brings in donations and ultimately allows the charity to keep on doing its good work.

A tailored PR service that works in tandem with other parts of your charity's marketing can get your message to the eyes and ears of your key audience. Public relations which work seamlessly can deliver real benefits and will make your money go further.

For example, one of our charity clients, Glaucoma Kids, saw visits to their website double due to a TV appearance and Media Prima (TV3) saw visits to theirwww saveursight.com.my website triple following one of our PR campaigns.

And PR is not just good for website hits – it can also be good for the purse strings in the long run. So, with that knowledge and experience in the bank, why would you look further than ANGEL HEART public relations?

PR for Turtle Conservation Centre Malaysia

Angel Heart PR regularly works with Turtle Conservation Centre to publicise their work, including their sanctuary, education and research projects.

Coverage has been obtained in a variety of media. For example, a press release on launching poster project of " Say 'NO' to turtle egg " through daily newspaper and media coverage.

Volunteer Opportunities : Clean the Beach

Would you like to be apart in this beach clean at one of Malaysia’s top tourist spots?

Come and join this event and meet other people who are as passionate as you about the environment!

Event Description:
An event to clean a 2.5km stretch of Pantai Cahaya negeri in Port Dickson to instill awareness of environmental protection among the local community. Organized in conjunction with the Water Festival 2012, this event will be participated by volunteers from uniformed bodies, NGOs, private sectors and local community fols.

What volunteers will be doing:

Collecting litter along the beach and engage with the local community to instill awareness of environmental protection and its benefits to the local community.

Event: Clean the Beach
Organizers: UKAS & JPM in partnership with the Ministry of Tourism
Location: Pantai Cahaya Negeri, Port Dickson, Negri Sembilan, Malaysia
Date: 6th May 2012
Time: 8AM, registration at Main Stage, Pesta Air Port Dickson

Contact person for registration:

Norhayatul Asma
norhayatul@ukas.gov.my
+603-8880 5848

Ida Fariza
fariza@ukas.gov.my
+603-8880 5973

Poster & Event Brochure : Austism Awareness Campaign

Poster & Event Brochure

In a competitive market, it's important for customers to be aware of the quality control, commitment, research, people and vision behind your innovative products and services. We developed this brochure to tell one C.H.I.L.D's (Caring & Helping Individuals Learn & Develop) story and bring added value to its portfolio.

This is the poster & event brochure we design for the campaign.

*poster for the campaign

*Frontpage event brochure

*Inside event brochure

Kancer Klimb : Mount Kinabalu 2012

Angel heart PR support MAKNA & UICC launched Kancer Klimb campaign on 4th February 2012, this campaign is to raising awareness by celebrating World Cancer Day at the highest peak in Malaysia, Mount Kinabalu. On World Cancer Day 2012 a team of cancer survivors, volunteers and staff will scale the 4,095 meter high Mount Kinabalu, Sabah, Malaysia. We aim to raise cancer awareness and to encourage pro-active steps to aid in its prevention, detection, and treatment.

Kancer Klimb is coined with ‘K’ owing to the location of Mount Kinabalu that is located at Kota Kinabalu, Sabah.

World Cancer Day is a global observance that helps raise people’s awareness of cancer and how to prevent, detect or treat it. This event is held on February 4th each year. It is an initiative of the Union for International Cancer Control (UICC), a global consortium of more than 470 cancer-fighting organisations in over 120 countries.

Cancer organisations all over the world focus on issues similar to UICC. Together, we aim to save millions of lives through awareness initiatives and unite under the global banner in raising awareness on cancer.

A part of organizer of this event, we did many PR task for the campaign, such as design poster & t-shirts for the volunteer, we also call for press conference for the campaign launched.

Client Newsletter : WWF Malaysia

Client newsletters : WWF Malaysia

You can’t rely on the trade media to tell your whole story. This is example how we developed WWF Newsletter to help an organizations communicate its ideas about national conservation. WWF's ultimate goal is to achieve long-term and sustainable conservation impact in the country by conserving, restoring, and protecting a diversity of species, forests, marine, coastal, and freshwater environments. For a living planet, for us, for our children and the generations to come.

Contact Us

ANGEL HEART PR Communication Division

Claire John
claire_j@angelheartpr.com.my

Elly Suraya Azman
ellysurayaAzman@angelheartpr.com.my

Zulhakimi Ahmad
zulhakimi_A@angelheartpr.com.my

Official website : www.angelheartpr.com.my

email : angelheartpr@po.jaring.com

facebook : http://facebook.com/angelheartpr

Twitter : #angelheartpr

Office addresss :

E3-1, 1^st Floor, Block E,

Jalan Selaman ½,

Dataran Palma, Off Jalan Ampang,

68000 Ampang, Selangor

Tel : 603-4270 3464

Fax : 603- 4270 3463

Office Map:

Client

Angel heart PR has worked with a wide range of charities and social enterprises, including the following:

What We Do

At ANGEL HEART PR, we treat public relations as a specialty — not as a sideshow or afterthought to the big-budget advertising campaign. This commitment to PR is reflected not only in the quality of our work, but also in the integrity and professionalism of our news team, excellent reputation with editors and proven track record in the field.
100% of our business is on charities, CSR and related fields. The most important, we pursue it with a great deal of experience and enthusiasm.
Why do you need a public relations program? Because PR presents your story as news, not paid promotion. Your audience recognizes that your message has passed through the hands of unbiased editors and news directors. It’s therefore more believable, influential and motivational.
At ANGEL HEART PR, we develop PR campaigns that promote charities, sponsorship, raise awareness in CSR, educate peoples and prospects and build corporate identity.
And when the going gets tough, ANGEL HEART PR can craft carefully worded communications such as news releases, standby statements, Q&As, advertorials, and customer and employee letters to address sensitive issues.

EDITORIAL

You can’t always count on the news media to tell your whole story.
To ensure direct and timely distribution of your marketing and corporate messages, you may need to create your own editorial communications to keep customers, influencers and even your own people up on the latest developments with your company and product line.
ANGEL HEART PR can help tell your marketing and technical stories through attractive, well-written printed and digital publications designed to command attention and readership:

Newsletters and magazines

White papers

Technical bulletins

Proceedings booklets and DVDs

Posters

Q&As and success stories

Advertorials

MARKETTING COMMUNICATIONS

Our Marketing team has the industry knowledge, tools and services you need to communicate and interact with your industry through digital media:

Website development — concept, design, content, programming, SEO monitoring and reporting

E-newsletters, blogs and other digital media

Webcasts

Social media campaigns

DVDs

Who We Are

ANGEL HEART PR works exclusively with clients and has provided PR and marketing services to a wide range of charities. We specializes in developing media relations, publicity and awareness campaigns for companies.

As the name ANGEL HEART implies, our primary focus is public relations on charities— a highly specialized communications tool for generating media coverage to support our clients' products, programs, services and people.

We begin with a thorough review of your marketing challenges, opportunities and goals. With this information in hand, we then draw on our decades of industry experience and journalistic intuition to customize a plan that meets your budget and needs.

Throughout the campaign, we take a proactive role in identifying new publicity and marketing communications opportunities for your company's image, products, programs and services.

To complement this effort, we offer a full range of support services, including graphic design, newsletters, scientific publications, website development and content, and trade-show support. In recent years, some PR clients have also asked us to handle their print advertising. Please view our Portfolio for recent samples.

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